Our Story

Established in 2019 by its founder Mia Tran, Sen Beautique has positioned itself as a leader of uniquely designed fast fashion. Constantly pushing the boundaries of everyday fashion, Sen Beautique offers an experience like no other. Evolving from her personal experiences as a young, independent woman, tired of basic colours and styles, Mia’s vision was to create a brand that reflected her personal taste and to design beautiful clothes with a down to earth price point.

Our designs are all about luxury, quality and style. The woman we design for is at the core of everything we do. The Sen girl is effortlessly sexy, sophisticated, confident, passionate, down to earth and classy. She’s warm as the Tanami sun and cool as the Melbourne night.

All pieces are designed in house here in Sydney, Australia and ethically sampled and produced by factories in Mia’s motherland Vietnam (unless stated otherwise). Each piece has been hand-selected and crafted, ensuring that their creation is of the finest quality and design.

Giving back has always been a significant part of Sen Beautique. That is why every product sold at Sen is made by workers receiving a living wage and experiencing safe working conditions and we are committed to donate almost 10% of our profits to charity annually.

Thank you for supporting us on our journey. We hope our story inspires you as much as our #friSens inspire us. We cannot wait to see you SLAY in Sen outfits!

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